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Ethique's Story - A Brand with Purpose Brianne West, the CEO and Founder of Ethique, started the company in her kitchen back in 2012, when she began experimenting with solid shampoo bars. Today, Ethique boasts a diverse range of over 100 products, all designed to offer conscious and concentrated solutions for hair, skin, body, and beyond.
Our Sustainable Approach At Ethique, we're on a mission to revolutionize the cosmetics industry and regenerate our planet through responsible business practices. Helping to eliminate single-use plastic bottles is just one part of our commitment. As of 2021, we've saved over 20 million plastic bottles from ending up in landfills, conserved more than 3 million gallons of water, and planted upwards of 350,000 trees. This is merely the beginning, as we continue to drive positive change.
Compact by Design We've created the "Compact by Design" initiative to identify products that, while outwardly similar, possess a more efficient design. By removing excess air and water, our products require less packaging and become more efficient to ship. These small differences in size and weight add up to significant reductions in carbon emissions when scaled.
Ethique's Product Highlights Clarifying Shampoo Bar: Our most clarifying shampoo is perfect for oily scalps, helping to lift away impurities with the aid of lime and orange essential oils, as well as gentle surfactants. The result? A great lather!
Nourishing Ingredients: Castor oil is remarkable at dissolving oils and sebum, while glycerin moisturizes hair without weighing it down.
Cost-Effective and Eco-Friendly: Each shampoo bar lasts for at least 80 washes, equivalent to three bottles of liquid shampoo. To use, simply stroke the bar down wet hair, and it will lather up beautifully.
Plastic-Free Packaging: The bar comes in recyclable, home-compostable packaging. Tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil.
Ethical and Sustainable Formulation: Our products are vegan, cruelty-free, palm oil-free, paraben-free, and made with renewable ingredients sourced from sustainable producers who are paid a fair wage.
Explore Ethique's Products Visit our store to discover our full range of conscious and concentrated haircare, skincare, body care, and more. Whether you're looking for a complete routine or individual favorites, Ethique has the solutions you need to make the switch to sustainable beauty.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 5.5 x 3 x 1.5 inches; 3.84 ounces | ||||
item_model_number | 1525680 | ||||
upc | 859355007062 | ||||
manufacturer | Ethique | ||||
country_of_origin | New Zealand | ||||
best_sellers_rank | #1,505 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #43 in Hair Shampoo | ||||
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